CASE 05 / 06
CLIENT — FORMULA ONE SPA
Happiness Program
Client
Formula One Spa
Year
2025
Services
Direction · Production · Post-production
01 — THE BRIEF
The brief
The Happiness Program gives fans without a ticket, or with a bad one, the chance to win a VIP pass and be taken right through the Formula One paddock, into the garages, and close to the drivers for an experience they'd never normally get. This content had to work on social media, but also up on the big screens around the track with a tight twist: Friday's winners needed to be shown on the big screens around the track on Saturday, and Saturday's winners on Sunday.
02 — THE FILM
The film
Our team captured each group's experience during the day and edited it overnight, so every morning the finished films were ready for the Grand Prix to put on the big screens across the track. It meant fans saw themselves living the Formula One dream in near-real-time, in front of the whole event, turning a VIP prize into a shared moment for the entire crowd.